(Production) Music video draft 2

Music video draft 2

(Production) Music video draft 1

 Find below my edited music video, this is only the first draft but it contains most of my footage edited along with the song and graphics to introduce my band, as well as the song title.

music video.mp4 on Vimeo

(Production) Music video website

Home | My Site (wixsite.com)

(Production) Shop products

 I have edited multiple photos I took of elements in the set from my music video, I will brand these as products for sale on my website and list prices.

(Production) Logo designs

 While creating my website I needed to design a logo for the single, I went through several different iterations until landing upon the final one below. I felt that the first few didn't match the colour scheme I wanted to used on my website so I changed to a red and blue colour palette for the logo, also the symbol mirrors Spotify codes that can be used to find specific songs.

(Planning) Storyboard first draft

 

This is my first draft of the storyboard for my new music video NEA. I will rework and add some scenes to suit my final idea. 

(Planning) Switch of NEA briefs

 I am switching from a reality TV brief to a music video brief.

Task 7: (Planning) summary of my findings

 The sub-genres of reality TV I will be focusing on are: Soap-opera style and Social experiment. I am focusing on these as they were the most popular answers from my focus group feedback, with the other option being 'hidden cameras' which was not as popular. 

Soap-opera style

Overview: This sub-genre of reality TV tends to mimic the appearance and main structure seen in soap operas, hence the name. Shows in this sub-genre tend to include a group of close friends and their interactions, as well as changes in their relationships.

Conventions: Conventions of these shows include a cinematic feel, leading to them being accused of being scripted. They also usually include a grounded concept in order to aid the 'reality' of the show and scenes are set up so viewers can see conversations/ events occurring. Settings are usually quite luxurious or aesthetically pleasing, for example parties or rich houses, matching the glamorous style these shows include. 

Examples of these shows and how they tend to the conventions: Examples of Soap-opera style reality TV shows include 'Made in Chelsea' and 'The Only way is Essex'. 'The Only way is Essex' includes wealthy people dressed up in expensive and 'trendy' clothes with makeup, adhering to the glamorous style conventionally seen, also mid-shot and medium long-shots are used to capture challenges and events the group are participating in. 

In 'Made in Chelsea', a more cinematic feel is conveyed through the use of appealing lighting, as well as medium close-up shots with a shallow depth of field to blur the background and direct the audience's focus to the characters. In addition, to reinforce the focus on conversations/ events, scenes are made to feel more comfortable through the use of the rule of thirds, placing characters where the lines cross and usually only including the characters in the shots without many other props to direct the focus to the intended subject(s).

How will I adhere to these conventions or deviate from them: I will focus camera angles and scenes on conversations between the characters, as well as creating a cinematic feel for the show. However, I will try deviate away from the glamorous style, which are conventionally seen in shows of this sub-genre, but try to maintain an aesthetically pleasing style for some scenes and settings to enforce the realistic portrayal of the characters/ situations while making the visuals appealing.

Social experiment

Overview: This sub-genre focuses on setting rules and having people work with these rules, these rules are usually quite challenging and sometimes push people to emotional levels. Therefore, these scenes produce drama, conflict and 'transformation' which are used to entertain the audience

Conventions: Scenes have a large focus on peoples reactions to situations that arise from the rules set through the use of shot types such as medium closeups and closeups,  also, contrary to the settings of soap-opera style shows, social experiment shows conventionally have generic settings to portray the idea that these experiments aren't staged and use real people in their realistic environment. In addition, to focus on the emotions and opinions of the people involved these shows tend to have one-on-one interviews with people involved or couples.

Furthermore, graphics are used to convey the challenge or problem the people face in the show, this may also be used to provide context on the experiment being carried out. These graphics also give the show a unique logo and theme around its cover in order to hook the target audience with visually impacting depictions. Multiple camera perspectives are usually shown to portray the body language of the people involved and in order to capture their environment, examples of these shots include long shots.

Examples of these shows and how they tend to the conventions: Wife Swap, a British TV series, is an example of a social experiment reality TV show that follows two families who swap wives with different values and must live by the social rules of the other wife temporarily. This show tends to the conventions seen in this sub-genre by using normal houses as settings and interviewing couples to present their opinions on the changes in environments, and to capture any 'transformations' in these opinions that have occurred due to their predicaments.

Faking It featured a concept in which people were taught new skill over a limited period of time and afterwards they would have to pass themselves off as an expert in the skill. The show adhered to the conventions by including graphics to introduce the show that flicked and changed, portraying the themes of manipulation and illusion the show is based from. Furthermore, the show uses multiple close-ups and medium close-ups to emphasise the psychological and physical effects that come with some of the intense learning process.

How will I adhere to these conventions or  deviate from them:

I will use closeup/ medium closeup camera shots to emphasise reactions from my cast and to invoke emotion within the audience as well, also I will include one-on-one interviews with the characters to follow up on their reactions by providing context on their thought processes.

Task 6: (Research) The brand

 E4 is a free-to-air channel, this means anyone with the appropriate TV signal can view the channel and its content, without needing a subscription or continuous fee. The target audience of the channel are aged between 16 and 34 years old. It combines US and UK imports, examples of US shows being The Goldberg's and The Big Bang Theory, while UK shows include The Inbetweeners and Hollyoaks. The most successful broadcast on the channel was 3.7 million views for an episode of The Inbetweeners. It had a large rebrand on 27th September 2018 and one yeah later on 14 January 2019 Channel 4 announced they had partnered with Adult Swim, a popular American programming, to air some of their shows. Its most viewed shows have been The Inbetweeners and The Big Bang Theory. Another large part of E4 between 2001 and 2010 was its coverage of Big Brother and live  footage from inside the house, it also hosted voting options and gave interactive features such as additional camera angles.

Task 7: (Research) Case studies

Task 5: (Research) Timeline and major companies

 Who are the major players in this industry?

• CBS
• FOX
• ITV
• ABC
• BBC

Images from The top ten shows on ABC, CBS, NBC and FOX in August 2015: reality TV rules | The Drum show that FOX and CBS both had most of their traffic directed to reality TV shows such as "So You Think You Can Dance" and "Big Brother".

Furthermore • UK: TV broadcasters market share 2017 | Statista shows us that the BBC and ITV had the highest share of audience in the UK in 2019.

Also, as we can see in this summary from Television Industry - Statistics & Facts | Statista about TV statistics in the US in 2019, FOX News was the leading cable network and CBS was the leading ad supported broadcast and cable network.

How do companies finance, distribute and exchange their products? Also how do audiences access them?

The BBC is primarily funded by the TV license, the content available on BBC is distributed over their channel or online, via their BBC player, similar to the ITV Player. However, consumers must have a TV license to view the BBC content on any platform around the world.

FOX news is funded by cable "carriage fees" and advertising. FOX content can be accessed through their website, their app, through devices such as AppleTV and SamsungTV etc (demonstrating the use of new devices that can provide access to media). This means viewers have a wide range of viewing options to watch FOX's content.

CBS is funded by money from trading in advertising time on their channel, from licensing and distribution of their content e.g. subscriptions. This also links to how consumers access their content, the programming is produced primarily for the network television, however it is also distributed on basic cable and through subscription services.

ITV is funded by advertising revenue produced by selling advertising slots on their channel, prices vary on the time of day. ITV primarily distribute their content on their channel, however with the development of technology they have also opted to using an 'ITV Player' that is easily accessible on many devices. As a result, viewers can access their favorite shows conveniently.

ABC is  funded by grants that come directly from the Australian government. ABC is distributed on cable TV and through other platforms, such as the ABC app and the ABC website for easy viewer access.

Timeline

Task 3: (Research)Define the audience and create a profile

 A 16-25 year old audience of this variety are aware of discrimination and inequality. They are conscious of their image presented on social media platforms but also like to use this platform to voice their causes and express their interests. They enjoy relatable scenarios and entertaining situations presented in media and highly critique entertainment due to the massive amount of content available online. Furthermore, due to the wide reach of the internet they enjoy content from different cultures as it is more widely available now, in addition they consume a lot of content from streaming services rather than terrestrial television due to the fact its easier to access.

This audience is very involved in popular culture due to the fact they are conscious of their image and want to be accepted by many different groups, as a result they consume a lot of pop culture in order to show their interest in these topics. This demographic enjoys many forms of entertainment, including reality TV due to its potential for comedic and relatable situations through its use of real people, that are also within the target demographic, or are celebrities involved in pop culture. Furthermore, E4 and channel 4 have a website to view their shows easily and conveniently, appealing to the demographic due to its accessibility. Also, some shows created by these channels have been shown on other streaming services, such as Friday Night Dinner on Netflix, promoting E4 and Channel 4 to the target demographic who regularly use these services.

Task 4: (Research) Set up a focus group

Primary audience:

Secondary audience: