A 16-25 year old audience of this variety are aware of discrimination and inequality. They are conscious of their image presented on social media platforms but also like to use this platform to voice their causes and express their interests. They enjoy relatable scenarios and entertaining situations presented in media and highly critique entertainment due to the massive amount of content available online. Furthermore, due to the wide reach of the internet they enjoy content from different cultures as it is more widely available now, in addition they consume a lot of content from streaming services rather than terrestrial television due to the fact its easier to access.
This audience is very involved in popular culture due to the fact they are conscious of their image and want to be accepted by many different groups, as a result they consume a lot of pop culture in order to show their interest in these topics. This demographic enjoys many forms of entertainment, including reality TV due to its potential for comedic and relatable situations through its use of real people, that are also within the target demographic, or are celebrities involved in pop culture. Furthermore, E4 and channel 4 have a website to view their shows easily and conveniently, appealing to the demographic due to its accessibility. Also, some shows created by these channels have been shown on other streaming services, such as Friday Night Dinner on Netflix, promoting E4 and Channel 4 to the target demographic who regularly use these services.
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